Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

With Bruce at the helm of your brain, discover how extreme thinking can revolutionise your approach to challenges and position your organisation at the cutting edge of innovation and sustainability as you step beyond limitations and embrace a new paradigm of creative thought leadership.

Listen to what others say about Bruce Wade (2:40 min)

“The future will be owned by to those who can think extremely. The i5 framework is your roadmap to that future “

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

Bruce is an excellent facilitator of learning and instilling new concepts into difficult situations, driving home success points towards a designated destination.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.

Bruce is available for Keynotes, Consulting & Coaching.

Read what Bruce has Written

Recent Articles, Essays and Thoughts

Building Your MOT Engine: A Systematic Approach to Customer Dominance

Building Your MOT Engine: A Systematic Approach to Customer Dominance

Bruce2026-02-27T09:05:45+02:00February 27th, 2026|

Most organisations approach customer experience like gardening without a plan, they plant random seeds of good intentions and hope something beautiful grows. It [...]

The Thunk Sheet—Your Innovation Framework

The Thunk Sheet—Your Innovation Framework

Bruce2026-02-26T07:35:39+02:00February 26th, 2026|

Collaborative Thinking That Actually Works Most brainstorming sessions follow a predictable pattern: the loudest voices dominate, great ideas get lost in chaotic discussions, [...]

Culture Eats AI Strategy for Breakfast

Culture Eats AI Strategy for Breakfast

Bruce2026-02-23T11:13:14+02:00February 23rd, 2026|

The engineering team had just received their third AI assistant in two years. The first was abandoned after six months. The second lasted [...]

The TOM Trap: Why Traditional Operating Models Kill Customer Loyalty

The TOM Trap: Why Traditional Operating Models Kill Customer Loyalty

Bruce2026-02-14T08:00:45+02:00February 20th, 2026|

Your organisation is probably trapped in what I call the TOM—the Traditional Operating Model. And it's killing your customer relationships without you even [...]

Ideate—Thinking Without Borders

Ideate—Thinking Without Borders

Bruce2026-02-14T07:58:10+02:00February 18th, 2026|

How Different Minds Create Breakthrough Solutions Close your eyes and think of preparing a meal for 30 people. What did you see? Menu, [...]

Why Your AI Investment Is Failing (And How to Fix It)

Why Your AI Investment Is Failing (And How to Fix It)

Bruce2026-02-14T07:52:21+02:00February 16th, 2026|

You've invested months and millions in AI technology. The demos were impressive. The technical metrics are green. Yet productivity gains remain disappointingly modest. [...]

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Satisfied Clients

United Nations DP
ADAPT International
SA Tourism Conventionon
Customer Service Symposium
Spice for Life

CADEK
Cape Technikon
Inscape
Rotary
GSE Academy
University of Stellenbosch

Cape Chamber of Commerce
Awaken the Giant
Association Indaba
Pan Africa Speakers Summit
Tourism Indaba

SAACI
SA Teen Entrepreneur Trust
Teen Boss
Badger Boot Camp
Marketing Indaba

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

Bruce Wade

Extreme Thinker

Professional Speaker

Strategy Coach

Author

With Bruce at the helm of your brain, discover how extreme thinking can revolutionise your approach to challenges and position your organisation at the cutting edge of innovation and sustainability as you step beyond limitations and embrace a new paradigm of creative thought leadership.

Listen to what others say about Bruce Wade (2:40 min)

“The future will be owned by to those who can think extremely. The i5 framework is your roadmap to that future “

Bruce’s punchy and to-the-point keynotes are not only entertaining but full of globally applicable take-home nuggets.

With many years of international coaching experience, Bruce is a master thought leader, taking an idea, expanding it to the impossible and then achieving it.